Toddle is an AI-powered teaching and learning platform for K–12 schools. Built by educators, for educators, it is used by over 200,000 educators across 2,500+ schools in 100+ countries.
Teachers today work 50+ hours a week. Too much of that time is spent navigating fragmented systems and administrative overhead. Our BHAG (Big Hairy Audacious Goal) is to save teachers 10+ hours every week while helping elevate their practices, so that time can go back to what matters most - teaching, learning, and meaningful time with students.
Our approach is three-pronged.
First, Toddle brings the entire teaching and learning lifecycle into one place. Teachers plan and map curriculum, create assessments and gradebooks, maintain student portfolios, communicate with families, and generate progress reports and transcripts - all from a single, coherent system. Toddle also supports adjacent workflows where teachers are closely involved, including attendance, timetables, calendars, accreditation, behaviour management, analytics, and insights.
Second, every layer of the platform is deeply AI-powered. Educators work with a thoughtful AI partner to plan curriculum, create lessons and assessments, assist with grading, write progress report comments, and derive insights from data. Toddle also offers student-facing AI Tutors, enabling highly personalized and immersive learning experiences.
Third, Toddle integrates seamlessly with the broader school technology ecosystem. The platform supports 50+ integrations across SIS platforms, content providers, data & integration platforms, and workspaces such as Google, Apple, and Microsoft.
You can watch our founder and CEO’s overview of Toddle here. Headquartered in India with a multicultural team across 20+ countries, Toddle is built by former educators and school practitioners who understand the realities of classrooms firsthand. We care deeply about craft, clarity, and reducing unnecessary complexity for teachers. People who thrive at Toddle enjoy building thoughtful systems, care about real-world impact, and are motivated by long-term change in K-12 education.
Here’s what you’ll be doing
The Product Marketing Manager is a core role at Toddle. You will work directly with the CEO, CRO, and Head of Learning to shape how the company thinks about, talks about, and presents its product to the world.
This role sits at the intersection of product, learning, leadership, and storytelling.
Your work will include:
- Building Toddle’s video storytelling muscle (product, brand, and thought leadership) Video is a critical capability we are intentionally building at Toddle and you will help lead this from the ground up.
- Defining and shaping Toddle’s product video strategy across use cases: product walkthroughs, feature narratives, launch videos, and demos.
- Developing brand and thought leadership video narratives in collaboration with the leadership and learn teams.
- Writing scripts, storyboards, and positioning for video content across product, marketing, and learning.
- Establishing clear standards of what “great” looks like in Toddle’s video content – clear, grounded, educator-first, and high-quality.
- Working with internal teams and external partners to ensure videos are consistent with Toddle’s voice and product truth.
- Shaping and evolving Toddle’s product narrative
- Repositioning and refreshing Toddle’s product narrative as new product suites and capabilities are launched.
- Translating complex product and pedagogical ideas into clear, educator-first language.
- Ensuring consistency and clarity across how Toddle presents itself across markets and audiences.
- Website and product positioning ownership
- Taking end-to-end ownership of Toddle’s website content.
- Reworking existing product, solution, and use-case pages with sharper clarity, accuracy, and intent.
- Launching new pages and narratives as products, features, and solutions evolve.
- Strategic content and thought leadership
- Writing and commissioning high-quality, strategic content in collaboration with leadership on themes such as change management, pedagogy, assessment, AI in education, and school transformation.
- Publishing long-form, original content across blogs, website, and owned channels.
- Elevating Toddle’s point of view through depth and strong editorial judgement.
- Product launches and flagship events
- Crafting the narrative for major product launches, demo days, and new suite announcements.
- Writing launch and distribution content across landing pages, emails, social media copies, and more.
Who we’re looking for
We’re open to multiple backgrounds, as long as the craft is strong and the intent is genuine.
Profile 1: Product marketing lead
- You've worked in product marketing or brand storytelling at software or tech companies, ideally edtech.
- You've positioned or repositioned products, platforms, or companies.
- You've worked across the full funnel: from positioning and GTM to sales enablement, onboarding and retention.
- You've worked cross-functionally with product, sales, design, and leadership
- You have writing samples that show deep thinking and strong narrative judgment.
Profile 2: Educator turned writers
- You've worked in schools as a teacher or you've been in content roles at edtech companies writing for educators
- You write regularly with a clear point of view on education. You have your own blog, newsletter, or social media channel.
- You deeply understand the pain points educators face and bring that empathy into your writing.
Profile 3: Consultants who write
- You've worked at top-tier consulting firms on market entry strategies, competitive positioning analyses, pricing frameworks, and more.
- You build context fast, grasp the why/what/how behind any problem, and are smart at using AI to translate your thinking to words.
- You're excited about working on 0-1 problems, think from first principles, and operate with deep humility.
Across all profiles, writing samples are essential. We want to see how you think through words.
The mindset we value
- You are a person of words. Writing is not a side skill for you - it is your craft.
- You care deeply about education. This role exists to serve educators, and empathy is key.
- Depth over breadth. We value long-form, thoughtful writing over shallow content output.
- Range with rigor. You can write across formats - case studies, websites, newsletters, podcasts, scripts - without losing quality.
- Strong communication skills. You’re comfortable speaking with customers, leadership, and cross-functional teams.
- Customer closeness. You can sit with educators, ask the right questions, and surface stories that matter.
- High trust and collaboration. You’ll work closely with the CEO and leadership team to make Toddle clearer, sharper, and better over time.
The practical aspects
Here are a few more benefits:
Flexibility at work
- Work from anywhere - home, co-working space, cafe or even the hills.
- Block “no-meeting hours” to enable uninterrupted focused work.
Exposure to diverse learning opportunities
- Work across different projects & teams to develop skills outside of your core expertise.
- Access to a small budget towards learning (e.g. books, online courses, substacks).
Industry-best leave policy
- We trust you fully on your commitment to our mission and your judgment on planning your time and taking leaves:
- No cap on the number of sick or casual leaves.
- Special paid leaves for childbirth, wedding etc.
- And if in any circumstance you feel burnt out – there is a little something for this too!
No bell curve performance evaluations
- We put in a lot of work to hire the best, and therefore we don’t expect anyone to deliver less than the best!
And yes, a super fun and diverse group of folks to collaborate and grow with.
Hiring process:
Shortlisting:
- Complete the form on this page.
- We’ll check out your application and assess it for a fit.
- If shortlisted, you’ll hear from us within 2-3 days.
Interview Process:
- Typically, we do 2-3 rounds of interviews, a written assignment, and deep reference checks.
We value your time and aim to communicate proactively at all stages of your application. You can always reach out with any questions!
